2010年7月5日

Social Networking – Good OR Bad?!


Social networking sites are not really bad, they are all simply communicating tools. In fact, all aspects are in the rule that when used properly, they can be very useful. However, when used improperly, they can be very dangerous and potentially cause harm.

Trust is defined in (Mayer, Davis, and Schoorman, 1995) as “the willingness of a party to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trustor, irrespective of the ability to monitor or control that other party”

When people join social networking sites, they begin by creating a profile, then make connections to existing friends as well as those they meet through the site. A profile is a list of identifying information. It can include your real name, or a pseudonym. It also can include photographs, birthday, hometown, religion, ethnicity, and personal interest. Members connect to others by sending a “friend” message, which must be accepted by the other party in order to establish a link. “Friending” another member gives them access to your profile, adds them to your social network, and vice versa.


Benefits:
1) Help youth find their personal identity
2) Create a sense of independence
For example: Youth gain a sense of independence from their parents through using these sites, and this independence is good! All aspects of parenting, parents need to be active participants in these parts of their lives as well.
3) Communicate with friends
For example: Shy people have a chance to reach out and make connections.
4) Gain a sense of belonging to a group
5) Develop critical thinking and argumentation skills
6) Find support from online peer groups

Dangers
1) Predators (lurking on the Web)
2) Burglars, Identity Thieves, Sexual Predators (Privacy)
3) Cyber-bullying (size, speed, and strength do not come into play on the Web, anyone can be a bully and anyone can be a victim of cyber-bullying)
4) Undesired Attention (Youth may also find that the pictures they put out on the Web, or the comments they posted brought them undesired attention, either positive or negative.)

Ref.:


Sharing…what you post on BLOG!!

In the 1990s people connected through online chat rooms and belonged to communities. From that came Instant Messaging, which allowed people to talk privately one-on-one by typing messages to each other over the Internet. Eventually people began to connect on the Internet by creating online profiles on sites like MySpace and Facebook. Also, People began “blogging” that posting online diaries on sites like “Mini-blog” such as Xanga, or Twitter (Twitter is the earliest famous blogger in US) or “Micro Bolg” such as 新浪微博 (which launched at Aug 2009).

Useful of Blogging
Blogging gives people a chance to keep an online diary, it is public! People may start share photos, pictures and topic-specific on blogs, such as opinion of TV program, travel stories…Ever want to write your own column, or have something to say and want others to read it.
There are several ways blogs can be used, for example, some people use blogs as online journals or devoted to specific themes of interest.

MSN vs. QQ

Online Instant messaging (IM) system began to take off with ICQ (1996). According to the figure from Nielsen 2006, the first three IM systems and their market share are AOL (53 million, 51.4%), MSN (27 million, 26.2%), and Yahoo! (22 million, 21.4%).In China market, IM began with QQ in 1999. The initiator of QQ was inspired by ICQ. It is simply a Chinese version of ICQ and provides almost the same functions as MSN.



Ref.:
1) http://sersc.org/journals/IJSIA/vol2_no4_2008/9.pdf
2) http://en.wikipedia.org/w/index.php?title=Special%3ASearch&search=icq%2C+msn%2C+qq&button=%26nbsp%3B

2010年7月3日

Comparison of Facebook and MySpace


The reasons why to compare the two social networking sites, Facebook and MySpace because they have both similarities and differences. Both sites are very popular, with millions of members and also attract the same segmentation of primarily 18 to 30 years old.









History
Facebook - Facebook is the most popular social networking website nowadays, and it launched in February 2004 and operated and privately owned by Facebook, Inc. Users can add people as friends, send messages, and update their personal profiles to notify friends about themselves.
MySpaceMySpace have been became the most popular social networking site in the United States in June 2006, however the major competitor Facebook.have instead it’s first of Networking Website.
Level of customization.
Facebook - Only allows plain text.
MySpace - Allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS).
Levels of privacy concern.
Facebook
- Members expressed significantly greater trust in both Facebook and its members, and were more willing to share identifying information.
MySpace - Members reported significantly more experience using the site to meet new people.
Frequency and type of use
No significant differences were found between Facebook and MySpace for frequency or type of use.
55% of Facebook members and 60% of MySpace members access the site every day.
82% of Facebook members report updating their profile “once in a while,” as do 72% of MySpace members.

Social Networking Services in Life~

Background
The technique of Web 2.0 is a trend in WWW technology, and marks the new generation of web-based communities such as social networking sites, wikis and blogs, which aim to facilitate creativity, collaboration, and sharing among users. Web 2.0 boosts the development of social networking services, which build online social networks for people communicating and sharing their interests and activities.


Function of SNS
Social networking services (SNS) are the fast-growing type of social software in both Internet and in company’s Intranets. They are the application systems offer users functionalities for 1) identity management (to find someone, to build a common context or to stay informed about the other) such as in the form of profile and enable to 2) keep in touch can be split in direct communication or exchange with someone and indirect communication is a need for contact management with other users.


SNS are a mix of different functions supporting matchmaking, direct and indirect communication. Fig. 1 is the process of IT supported social networking for reference.


Communicating tools
Base on the communicating tools are from face to face talking directly, then was icq, MSN and qq that via digital equipment; Facebook, MySpace, Flickr and YouTube are some notable social networking websites; 微博, xanga, Twitter and blogger of google are famous blogging service that is used to send “updates” to the personal network via web or cell phone.



Conclusion
Referring to the quantitative research took place from December 5, 2007 to January 31, 2008 and the result on Fig. 2 we can find that the item of keeping contact (awareness about the own contacts, exchange with them) was esteemed most important by the users.


Reference :

1) http://portal.acm.org/citation.cfm?id=1242572.1242685

2) http://www.kooperationssysteme.de/docs/pubs/RichterKoch2008-coop-sns.pdf